Services

Using a mix of methodologies and tools, I offer tailored solutions that will best suit your audience and business needs.

from data to insights to impact

Discovery & Strategy

  • I help businesses ask, and answer, the fundamental questions: Who are our users? Are we solving the right problems? 
  • Through discovery research, roadmapping, and strategic insight, I align teams around user needs, define direction, and de-risk decisions. 
  • The result: a clear research strategy that drives product vision, prioritisation, and measurable business impact.

Product Research

  • From early concepts and prototypes to live products, I evaluate whether designs, features, and experiences truly meet user needs. 
  • I run usability testing, validation studies, and deep-dive evaluations to uncover friction points and opportunities for improvement. 
  • The outcome is evidence-based design direction that sharpens usability, boosts adoption, and makes products work better for the people who use them.

Research Ops

  • Behind every successful research program is solid infrastructure. 
  • I build the systems that keep research running smoothly — from participant recruitment and logistics to insight repositories and research democratization. 
  • Whether establishing a new practice or scaling an existing one, I make sure research is efficient, impactful, and visible across the business.

Research Methods

  • A fundamental research method allowing direct contact with your audience to unlock valuable insights into user attitudes, behaviours and motivations. Having one-on-one sessions with your users brings direction and clarity to your product and business efforts.

  • Looking to launch a new product feature or explore how users interact with your existing interface? Usability testing is the ultimate litmus test for your design, providing deep insights into user pain points, wins, and opportunities for improvements.

  • Surveys are an incredibly versatile and efficient tool for measuring preferences and attitudes from a large group of your customers. Survey research can be used at any stage of the product lifecycle to support decision-making with reliable statistically-significant data.

  • Diary studies are a fantastic way to understand how real users experience your product in their daily lives. Feedback from daily activities or continued use over time reveals important areas for improvement and new opportunities to enhance your product's value.

  • Evaluating the information structure of your product helps ensure content is organized intuitively and users can easily find what they are looking for. Methods like card sorting and tree testing help prioritize information for efficiency in navigation and content display in both new and existing products.

  • Exploring the competitive landscape is a great way to leverage what works and avoid what doesn’t. Evaluating your competitors’ strategies helps you gain a deeper understanding of what makes a good user experience and recognize opportunities to set your product apart.

  • A systematic evaluation of your product’s interface against established usability principles that helps uncover problems, and bring actionable insights on how to improve your users’ experience. Expert reviews are a viable alternative when full-scale research with users is not feasible.

  • User profiling is a powerful tool for humanizing your users’ context, needs and motivations and helps you build solutions that address real user problems. The end product, user personas, are a continued reference point guiding all strategic and development activities.

  • Customer journey maps are detailed visualizations of the complete user experience with your product or service. The resulting map broadens understanding and highlights gaps and disconnects in the user journey that help you optimize key touchpoints.

Ready to do some research?

Get in touch to discuss your needs or find out more about how I can help you.

Get in touch