With 8+ years of research experience, I'm passionate about analyzing user behaviour and helping businesses provide consistently strong digital experiences.

Coming from a background in cognitive science, I’m relentlessly curious about people and what drives behaviour and choices. After researching language and the brain for years, I now focus on uncovering what makes products and solutions great for users and helping my clients translate these insights into winning strategies.

In my spare time, you’ll often find me hiking up mountain trails with my dog Leo, or getting lost down side streets in unfamiliar cities, hunting for the best photography spots.